Category: Blog
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The Loyalty Points Revolution: Do Reward Schemes Really Pay Off?
Loyalty schemes have been around for many years, in different formats for both web stores and your typical high street shops. The concept is simple: when a customer purchases a product, they are rewarded with points or tokens which are redeemable in a variety of ways. We’re seeing these schemes become increasingly popular this year,…
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What Creates A Great Work Environment?
Having a positive, fulfilling environment for your employees is becoming one of the most important factors for many people when considering a new job. We often find that the longer people spend in their professional careers, the more importance they can place on their working environment, and finding one which is right for them. But…
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Opinion: Mail Privacy Protection #emailmarketing
Mail Privacy Protection (MPP) has caused somewhat of a frantic response amongst the email marketing community. It has changed the way email marketing campaigns are conducted, ultimately leaving businesses and agencies left scratching their heads. Whilst it was more of a myth at one point in time, MPP is now a reality for all email…
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Rebranding your Business in 2023
“People change” is a phrase that gets used a lot in the world of work, whereas when it comes to business changes, there is a whole tranche of phrases that are used for the many different types of evolution and update that companies can go through, sometimes for the best and sometimes for the worst……
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What does Flexitime mean for a business?
For many people working outside of the digital sphere, the concept of flexible working may seem fairly alien. With how the worldwide pandemic shaped the working world and the economy, many companies have had no choice but to opt for a flexible work from home mindset. If you have not considered flexitime for your business…
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Celebrating a record-breaking digital launch for Sloomy
This week, we’re celebrating the success of one of our most recent site launches working in partnership with Sloomy, a leading bed and furniture retailer in West Yorkshire. This was one of the fastest web & marketing launches projects we have ever delivered from start to finish. Among the rush of projects we receive in…
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Opinion: Yandex Ranking Factor Leaks #seo
A few weeks ago, Yandex has fell victim to a code breach which has led to some of their SEO ranking secrets to be unearthed to the general public. For a bit of context on Yandex, they are a new search engine used in Russia. In 2022, 64% of Russians were using Yandex, with the…
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Is it wise to let AI write your marketing content?
AI, or ‘Artificial Intelligence’ is becoming a hot topic amongst the world of marketing. With the rise of ChatGPT from OpenAI, it is becoming increasingly popular for AI to be implemented into the content creation process for agencies and businesses. It’s now common practice for companies to include “Written by a human” or “Written by…
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We took home Silver at the Northern Digital Awards!
We kicked off 2023 in great fashion as our hardworking PPC efforts from last year were shown some appreciation. On the 26th of January, our office attended the Northern Digital Awards in Leeds City Centre, hosted at the Royal Armouries by the wonderful Jenny Powell! This event was all about the glitz and glamour, as…
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Taking That Next Step As A Digital Marketing Agency
Turning a new page in the Digital world The digital sphere is endlessly changing for those involved. It can be rigorous trying to keep up, but understanding the need for change is important. Change brings different connotations forward for many people, both positive and negative. The word “simul” means for multiple things to exist at…