What is YMYL and why is it important?

YMYL, an acronym for “Your Money Your Life,” includes web content that holds the potential to affect users’ financial well-being, health, safety or happiness significantly. This category includes diverse topics ranging from financial advice, medical information and legal issues to shopping sites where transactions occur.

Defining YMYL Content and Its Importance in SEO

Search engines scrutinise pages including these topics more rigorously, as the stakes of misleading information are considerably higher, and so YMYL content directly influences search rankings and the perceived credibility of a website. High-quality, accurate and authoritative content in these areas is rewarded with better visibility, whilst poor-quality content risks penalisation or lower rankings. 

For instance, a financial advisory site that frequently updates its content with expert insights and comprehensive guides on managing personal finances would see an increase in its search engine rankings. On the other hand, a dietary supplement website that published unsubstantiated health claims and lacked credible references would experience a marked drop in search engine visibility. 

YMYL content plays a crucial role in fostering trust with your audience and customers. When your content is helpful and informative, it shows your dedication to your audience, making them much more likely to become repeat visitors to your site.

Strategies for Enhancing Authoritativeness by Following YMYL Guidelines

Boosting your website’s trust and authority involves ensuring your content is high quality and reliable. By keeping your content fresh, accurate, and up-to-date with the latest research, both users and search engines will view your site as more credible and trustworthy.

This will signal to users and search engines that your site is a reliable source of knowledge, establishing your site as an authoritative figure in your domain and building trust with your audience, who as a result, can confidently rely on your content for accurate information.

Engaging with your audience through comments and feedback is crucial to ensure you are following the guidelines set out by  YMYL on sites such as legal advice or nutritional guidance. By responding to user questions on a legal blog or asking for feedback on dietary advice articles, you show that you care about user satisfaction and also gain valuable insights to make your content even better.

Optimising meta tags and headings plays an important role as it serves as the first impression of your content’s reliability and relevance. Utilise clear, descriptive titles and meta descriptions that accurately reflect the content’s value, incorporating targeted keywords to improve search engine visibility and ensure your content reaches its intended audience efficiently.

The structure of your content should also facilitate ease of understanding, breaking down complex topics into digestible sections with logical headings and subheadings to help reader comprehension. 

Authoritative backlinks – links from reputable websites within your field that direct readers to your content – increase trustworthiness in YMYL content too. You can also cite respected sources in your own content to show that your information is reliable, improving the authority and trustworthiness of your website to both users and search engines.

Importance of E-E-A-T in YMYL Content

The E-E-A-T framework, standing for Experience, Expertise, Authoritativeness and Trustworthiness, ensures content is credible. When it comes to important topics such as health, finance, or safety (YMYL), you must provide accurate and reliable information to build trust in your audience. Demonstrate that your organisation or the writer of the content has the experience, expertise and qualifications in the subject you’re talking about. Use real-world examples to back the content up to show that what you’re sharing is trustworthy and dependable.

To be recognised as an expert, it’s important to maintain that trust so that both your readers and other professionals in your field view you as a leading authority. You can maintain and strengthen your connection with your audience by engaging in Q&A sessions, webinars and social media engagement. 

Another way to build trust with your audience is to feature testimonials and case studies to highlight your expertise and achievements. Partner with esteemed professionals to create guest articles or joint studies too, which can boost your credibility further. Make sure you keep your content fresh and aligned with the latest industry trends to stay at the forefront of your field, reinforcing your position as a trusted authority.

Implementing SEO Best Practices for YMYL Topics

By adopting SEO best practices, like using strategic keywords, ensuring mobile-friendliness and boosting site speed, your content is much more likely to climb Google’s rankings, making it easier for your audience to find the exact insights they’re searching for.

Begin with a solid content creation framework that emphasises clarity, depth and accessibility. Structure your articles chronologically to guide readers smoothly through the text to ensure the user experience is as good and smooth as it can be.    

For important and sensitive topics like financial advice or health information, transparency about who’s behind your content is key. Your writers’ qualifications and experience should be visible to earn the trust of readers and search engines alike. 

The digital landscape is always evolving, today’s facts can be tomorrow’s history. So, keeping your content up-to-date with regular reviews and updates demonstrates to search engines that your site is a current and reliable resource. 

Skillfully optimising YMYL content with SEO can significantly boost your site’s trust and search visibility. Simul Digital excels in this area, blending innovative solutions with creativity to exceed our client’s expectations and ensure their content shines.

Get in touch today to amplify your YMYL content’s impact, transform your digital presence and drive your business forward.

What is Google E-E-A-T and How To Optimise For SEO?

In the ever-evolving world of SEO, Google’s E-E-A-T – Experience, Expertise, Authoritativeness and Trustworthiness – is vital in determining a website’s search quality. 

Businesses must understand and optimise E-E-A-T to establish a strong online presence. This guide delves into each component of E-E-A-T and provides strategies for leveraging them to improve your website’s SEO effectiveness.

Experience: Personal Touch in SEO

Real-life experiences improve a website’s relevancy and authority in its niche. This involves demonstrating practical knowledge or skills acquired through direct involvement in a topic. This aspect of E-E-A-T is pivotal in establishing a website’s credibility and appeal.

For instance, An experienced carpenter sharing their tips and expertise when it comes to their products and how they are made will have more of an impact than generic insights from someone who has no direct experience with the subject.

Demonstrating In-Depth Knowledge

Expertise represents a deep and thorough understanding of a subject. It’s about conveying authoritative knowledge and skills within a specific area. Websites exemplifying high expertise typically feature content that is rich in detail and founded on solid research and authentic credentials. This level of expertise is critical for enhancing a website’s SEO potential.

Demonstrating your expertise could involve publishing in-depth articles or detailed case studies. These content forms serve as platforms to showcase your deep understanding and nuanced perspectives on topics within your domain.

This depth of knowledge should be continuously updated and expanded upon to reflect the latest developments and insights in the field. This commitment to staying abreast of new information not only maintains the website’s relevance and authority but also fosters a trusting relationship with the audience.

Establishing Your Website as a Go-To Source

Authoritativeness in the context of E-E-A-T is about establishing your website as a leading and reliable source within your industry. This status is often achieved through consistent publication of well-organised, high-quality content that becomes a reference point in your field. Authoritativeness is further bolstered by earning endorsements and backlinks from other reputable websites, which are crucial for elevating a site’s search engine ranking and visibility.

Securing backlinks from high-quality sites should be a strategic focus in your SEO efforts. Backlinks from respected and authoritative websites are invaluable in SEO, as they act like votes of confidence towards your content. When these reputable sites link to your content, they pass on a degree of their authority to your site, improving its credibility in the eyes of search engines. This process, known as link equity, plays a significant role in boosting a website’s ranking and domain authority.

Trustworthiness: The Foundation of Credibility

Trustworthiness forms the foundation of your site’s credibility in the eyes of both users and search engines. It is determined by the reliability, accuracy and honesty of your site’s content, particularly in areas that require a high level of trust, such as finance or healthcare. A trustworthy website ensures that its content is fact-checked, clear, and transparent, especially when dealing with sensitive or controversial topics.

To enhance trustworthiness, it’s crucial to secure your site with HTTPS, ensuring users’ data is protected. Additionally, providing detailed author biographies and clear contact information can significantly boost credibility. These elements demonstrate to visitors and search engines alike that your site is a reliable source of information. Including credible external links within your content also adds to the trust factor, as it shows a commitment to substantiating your content with reputable sources. 

The Spectrum of E-E-A-T Levels

The E-E-A-T spectrum categorises websites based on the quality and reliability of their content. At the lowest level, sites often lack substantial information, exhibit poor credibility, or have content that is misleading or factually incorrect. These sites fail to provide any significant value to users.

High E-E-A-T sites are those that showcase a good balance of expertise, authoritativeness, and trustworthiness. They offer valuable content that is both accurate and useful to the user.

At the very high end of the spectrum, websites display exceptional levels of expertise and authority. They are considered definitive sources in their field, featuring well-researched, expertly written content that reflects in-depth knowledge and insight.

The Role of Regular SEO Content Updates

The continuous updating of a website with SEO-optimised content is pivotal for sustaining and enhancing its E-E-A-T rating. Consistent content refreshment signifies to Google that the site remains active, current and pertinent to ongoing discourse in its respective domain. This practice enriches the user experience by offering fresh, relevant information while reinforcing the site’s credibility and authority in its field. 

Moreover, regular updates provide a stream of engaging material to share with the target audience, fostering a dynamic and interactive web presence. This active engagement is key in demonstrating to both users and search engines the ongoing commitment to quality and relevance in the digital space.

Building Internal Links

Equally important is the practice of building internal links within your website. Internal linking is the process of creating links from one page on your website to another page on the same website. This aids in website navigation, improves user experience and distributes page authority throughout the site. By strategically using internal links, you can guide visitors and search engines to your most important pages, thus enhancing the overall authority of your site. Simple yet effective. 

E-E-A-T’s Role in Elevating Online Presence

E-E-A-T is an essential framework in SEO, pivotal in improving a website’s authority and search ranking. Businesses looking to improve their online presence should focus on strengthening each element of E-E-A-T as part of their SEO efforts.

How Simul Digital Can Help

Simul Digital can assist in your journey, offering expert services to elevate your website’s SEO and ensure it resonates with Google’s E-E-A-T criteria. Here are some of our services: 

SEO strategies: Simul Digital develops strategies to highlight a website’s expertise and authority. We undertake in-depth keyword research and optimise on-page elements to boost search rankings and online visibility.

Content Creation: Recognising the pivotal role of content in demonstrating expertise and trustworthiness, Simul produces authoritative, engaging content to align with Google’s guidelines and bolster a website’s SEO. 

Pay-Per-Click Advertising: Through tailored PPC campaigns, Simul increases website visibility for key search terms, thereby improving the user experience and quickly connecting audiences with relevant, high-quality content.

Web Design and Development: Simul develops visually appealing, user-friendly, secure and responsive websites, catering to Google’s emphasis on user experience in E-E-A-T evaluation.

At Simul Digital, we have the tools and expertise you need to elevate your business presence online. E-E-A-T is a core fundamental of successful SEO strategy, and as experts in this field, you can place your trust in us to deliver an SEO plan with it in mind, every step of the way. Why not call us or pop in for a chat to discuss how we can help today?

Adding Simul To Meta

Welcome to our comprehensive guide: How to Invite Someone to Meta Business Suite.

Unlock the full potential of Meta Business Suite with ease as we walk you through the essential steps to invite someone to join your digital journey. Whether you’re a marketer streamlining your workflow or a business owner enhancing your online presence, our expertly crafted instructions and insider tips will empower you to effectively connect with collaborators within the Meta Business Suite environment.

So, let’s get started and elevate your Meta Business Suite experience together!

Creation Date: February 8, 2024

Created By: Nathan Armstrong

# Business Settings

1. Go to https://business.facebook.com/settings & click on people

Go to https://business.facebook.com/settings & click on people

2. Click on Invite people

Click on Invite people

3. Type "Nathan@simuldigital.co.uk"

Type "Nathan@simuldigital.co.uk"

4. Click on Next

Click on Next

5. Click on Apps and integrations

Click on Apps and integrations

6. Click on View and manage

Click on View and manage

7. Under Full Control Click on Everything

Under Full Control Click on Everything

8. Click on Manage

Click on Manage

9. Click on View advanced options

Click on View advanced options

10. Click on Finance

Click on Finance

11. Click on Manage

Click on Manage

12. Click on Next

Click on Next

13. Now you need to click into each section in the list on the left and select the appropriate business assetts to assign.

Now you need to click into each section in the list on the left and select the appropriate business assetts to assign.

14. Your business name is represented by simul here so check the box next to your business name

Your business name is represented by simul here so check the box next to your business name

15. In The Right box scroll to the bottom and check everything.

In The Right box scroll to the bottom and check everything.

16. Also check revenue as we will need this to report on performance of the account.

Also check revenue as we will need this to report on performance of the account.

17. Next go through each section and do the same with the box on the right making sure you have checked your business name everytime and you provide access to everything in the scroll box on the right.

Next go through each section and do the same with the box on the right  making sure you have checked your business name everytime and you provide access to everything in the scroll box on the right.

18. Click on Ad accounts

Click on Ad accounts

19. Click on Catalogues

Click on Catalogues

20. Click on Apps

Click on Apps

21. Click on Pixels

Click on Pixels

22. Click on Instagram accounts

Click on Instagram accounts

23. Click on Invite

Click on Invite



Simul Digital Wins Best E-Commerce Website at 2024 Northern Digital Awards

Northern Digital Awards – Winners 2024

At the end of last month, the Simul Digital team travelled to Manchester for the Northern Digital Awards, hoping for a successful night after receiving three nominations.

The event took place at the Hilton in Deansgate, Manchester, where agencies from the North of England region gathered, ready for an enjoyable and fun-filled evening. The Northern Digital Awards was celebrating its 10th anniversary and was hosted by the iconic TV and Radio presenter Jenny Powell, known for presenting Top of The Pops in the 1980s, as well as stints on BBC Radio 2 and ITV show The Wheel of Fortune. 

The evening, brought to us by awards experts Don’t Panic Events, commenced with flair and excitement. With its red carpet entrance, a lively drinks reception, a bustling bar and all attendees impeccably dressed, it was a vibrant atmosphere.

After catching up with industry friends from all of the agencies involved, we sat down for a fantastic three-course meal. To start was a wonderful Confit Chicken Croquette, followed by a sumptuous main course of Braised daube of British Beef which was perfectly finished off by a dessert choice of Dark Chocolate Tart, Milk Chocolate Mousse or Salted Caramel Ice Cream. Then it was time for the awards ceremony itself!

There were 37 fantastic awards categories in total, and we were nominated as finalists in three of them: Best PPC Campaign, Best Best E-commerce Website, and Best Small Digital Agency of the Year. It was like being at the Oscars as guest presenters were welcomed onto the stage to present various awards, in between rather funny comments from the night’s host Jenny. 

When the moment came for the award that we won, the nervous tension was felt by all of the team around the table. We’d worked so hard to be nominated and all our fingers were crossed for a successful outcome. When our name was read out as the winner in the Best E-commerce Website of the Year category, we jumped up in celebration and made our way to the stage. It was fantastic to be recognised, especially with the fierce competition in the category too.

We won for our creation of Furl’s website, which has seen impressive growth since the implementation of its modern and advanced product visualiser. The cleverly built tool enables customers to build their dream sofa from the comfort of their homes. 

The visually stunning and intuitive product visualiser was designed by our team specifically for online brands like Furl. The goal was to simplify and enhance the online buying process by allowing customers to visualise and customise their perfect sofa right from the product page.

Key features of Morf include:

  • An interface that allows customers to intuitively build their ideal sofa by choosing from various frames, sizes, configurations, fabrics, and colours.
  • Real-time 3D visualisation enables customers to see their selections come to life and view the sofa from all angles, helping them make more informed purchase decisions.
  • Customers can start with suggested combinations or easily mix and match features from the entire catalogue.
  • Mobile responsiveness and touch-friendly interactions provide an exceptional experience on all devices.

Overall, Morf has helped drive Furl’s impressive growth by making the online purchase journey intuitive, visual, and enjoyable – rather than overwhelming. And we’re just getting started. The platform has formed the foundation for further digital innovation, such as the use of VR and AI to enhance the experience for customers even further.

We’d like to say a big thank you to the organisers, Dont Panic Events for hosting such a spectacular event. Most importantly, thank you to our brilliant team for your tireless hard work and dedication – this award would not have been possible without you.

The future is looking very bright for Simul Digital and we are so excited to continue taking on innovative projects, pushing boundaries, and completing outstanding work for our clients!

The UK Agency Awards 2023 – Winners!

As the days start to get colder and the evenings a bit darker, the Simul Digital Team took a trip down to London for the UK Agency Awards. Our campaigns, results and culture were recognised by an expert panel of judges as a finalist in no less than 3 categories.

Taking place at the Sheraton Grand, London Park Lane, nestled in the heart of London, the hotel oozed grandeur and sophistication, just like the sites that we design and build for our clients!

The night was hosted by the esteemed Jonny Meah, part of the Heart FM family and regular reporter for the BBC on shows including Inside Out, Sunday Morning Live, The One Show and more. With charisma, charm and brilliant timing, his hosting made the night seamless and thoroughly enjoyable for all – taking regular breaks for laughs between rounds.

The Ceremony

Hosted by awards specialists Don’t Panic Events, the night kicked off in style. With a red carpet entrance, bustling drinks reception and a packed out bar, everyone was looking their best with glamorous black ties and ball gowns on show amongst the buzzing finalists.

Once we’d sampled a tipple and caught up with industry friends, everyone took their seats for a delightful 3 course meal. 5 star quality was served up by an impeccable team, starting with Truffle golden cross goat cheese tart followed up with West Country Lamb Rump, and rounded out with a beautiful Madagascan Vanilla Panna Cotta.

We were very pleased to see Poached Yorkshire Rhubarb included with the dessert, no doubt grown in our own backyard directly from the Rhubarb Triangle which is close to our hearts…and our office. Absolutely Delicious!

The Finalists & Winners

The UK Agency Awards is one of the largest and most prestigious ceremonies in the agency awards calendar, and tonight proved it so! There were 39 awards categories in total, and we were nominated finalists in three.

Being such a young agency, all our finalist nominations were for the Small Agency categories, for agencies up to 20 people – we were proud to be recognised and nominated for all three: 

  • Best PPC Campaign
  • eCommerce Agency of the Year
  • SEO Agency of the Year

We were over the moon with our nominations, for such a fresh, small team on a rocket path to growth, this would only be our second award ceremony and we were raring to go!

Best PPC Campaign

First came the Best PPC Campaign of the year, and we were up against some tough competition, including previous winners Spike Digital with their campaign for Mighty, alongside Circus PPC, with a strong campaign delivering growth for leading brand Miele.

We saw off all of the competition and scooped a Win in this category, and were absolutely bowled over with the success and recognition for our team! Well done to Nathan and our PPC Team for your hard work, effort and amazing results..a well deserved award for both us and our client.

eCommerce Agency of the Year

Second up, we were finalists in the eCommerce Agency of the Year, reflecting the work done by the team over the past 12 months to bring new client brands to life, while growing our existing ecommerce sites with enhanced functionality, loyalty programs, improved selling strategies combined with responsive and lean ordering processes.

Competition in this group came from the likes of Quickfire Digital, Heur, GPMD and Brave the Skies, agencies that have been well established in the industry for many years. 

We were thrilled to find out we were winners in this category too, taking the win for eCommerce Agency of the Year! This is a great recognition of the work of the entire agency, keeping order and revenue growth as a key objective for all our digital activity and client website. 

SEO Agency of the Year

Finally, we moved on to the SEO Agency of the Year. This was the first time we had ever been nominated for an SEO award, having been heavily involved in SEO for the last 18 months, and servicing many clients 

There were no nominated finalists for this category, and it was a totally open category so the awards could have gone to any of the 34 agencies nominated on the night.

We won our third award, with a clear win in SEO agency of the Year too and were absolutely ecstatic with our win in this category! For an SEO team that has only been established for a little over 12 months, the results Adam and his team have achieved for our clients in this time has truly been record-breaking and it’s brilliant to get recognition for this, for such a small, fresh agency based in Wakefield.  

We beat off competition for many well established agencies in this area, those based in London, Manchester and wider all across the UK – an amazing win for our agency!

A Night to Remember

You can find a summary of all the winners and judges remarks over at the UK Agency Awards for more info from the night, along with official photos – I’m sure you can spot us!

We had an excellent night, it was lovely to meet old contacts and catch-up on all things industry, let our hair down and enjoy the fruits of our labour. 

We’ll keep pushing our agency forward, driving sustainable growth for our clients, and will be up for more awards soon – we’re currently a finalist for ‘New Business of the Year’ at the Wakefield Business Awards in November, so fingers crossed our winning streak continues!

If you would like to know more about our awards wins, our approach, strategy and results that we can drive for your business, or if you’re interested in joining our award winning digital agency and working with some of the best in Yorkshire, get in touch today.

Creating a Cutting Edge Brand for Natural Health & Positive Wellbeing

Creating a Cutting Edge Brand for Natural Health & Positive Wellbeing

At Simul Digital, we are privileged to partner with businesses that are passionate, driven, and determined to make a positive impact on their industry. One such partner was Natural Thrive, a family-owned business based in the Midlands, set on a mission to introduce natural and organic supplements to a broad audience.

The health and wellness market they ventured into was crowded, teeming with numerous competitors all vying for attention. This fact, however, only bolstered their resolve, and with Simul at their side, they dared to dream big.

Conceptualising a Unique Identity: The Genesis of a Brand

The journey of Natural Thrive is a testimony to what can be achieved when creativity, innovation, and deep industry insight merge. It was a fast-paced, exhilarating project, spearheaded by our dedicated team.

We worked in close collaboration with the business owner, over a number of brand and business workshops aiming to grasp their vision in its entirety. It was these insights that allowed us to transform their aspirations into a tangible brand, one capable of capturing the hearts of consumers.

Visual aspects of a brand play a pivotal role in customer perception, often serving as the first interaction point between the brand and potential customers. Being well aware of this vital factor, we centred our efforts on the creation of engaging, attractive labelling. We also carefully curated a palette of vibrant colours that perfectly encapsulated Natural Thrive’s commitment to natural and organic supplements.

Style and tone were equally crucial in this creative journey. We chose a style that reflected simplicity and vitality, resonating with the essence of natural elements. The result was a harmonious blend of aesthetics and ethos, breathing life into the Natural Thrive brand.

Designing a Digital Persona: Crafting the Online Presence of Natural Thrive

With the foundation of the brand firmly established, our attention shifted to the task of designing and constructing the digital face of Natural Thrive. We were tasked with creating an e-commerce platform where the brand could showcase and sell its extensive product range.

The process was an intricate dance of structure, organisation, search metrics, competition and product management. Each product was unique, featuring individualised labelling that fell perfectly in line with the brand identity we had so carefully crafted. No detail was too small; every nuance was scrutinised to ensure a cohesive and unified shopping experience for the customers.

The result was a seamless, user-friendly e-commerce website that was a true reflection of the brand’s ethos. Its features allowed for effortless navigation and a swift, streamlined purchase process. From product browsing to checkout, we made every effort to make the customer’s journey as smooth and intuitive as possible.

Leveraging Content Strategy and SEO Power: Building a Strong Online Presence

Once the website launch was successful, our strategic focus pivoted to the creation of a robust content strategy. The goal was to enhance the website’s organic visibility by crafting engaging blog posts and other forms of valuable content. This wealth of high-quality, enriching content was designed not only to engage existing customers but also to draw in potential customers exploring the health and wellness sector.

Simultaneously, we leveraged both organic and paid search strategies to drive significant traffic from day one. This dual approach was instrumental in building a formidable online presence for Natural Thrive, even in the fiercely competitive health and wellness market. It wasn’t just about getting visitors to the site; we were focused on attracting those genuinely interested in what Natural Thrive had to offer.

Educating the Market: An Insight into Natural Thrive’s Diverse Product Range

One of the fundamental aspects that sets Natural Thrive apart from its competitors is its diverse range of health and wellness products. Our team at Simul played a crucial role in bridging the gap between the brand and its customers, helping to educate them about this broad product spectrum.

Natural Thrive offers a wide array of products, including Powder Supplements, Organic Fruit Powders, Organic Supplements, Mushroom Supplements, and Loose-Leaf Tea. Each of these product categories was designed to cater to the various health and wellness needs of their customers.

Powder Supplements and Organic Fruit Powders serve as a convenient and versatile source of essential nutrients. These products are easy to incorporate into daily diets and offer a multitude of health benefits, including immune support, energy boost, and overall well-being.

The Organic Supplements range extends the philosophy of ‘natural and organic’ beyond food. These products are crafted to supplement the nutritional needs of the customers, promoting a healthy lifestyle using ingredients that are both organic and sustainable.

Mushroom Supplements have grown in popularity due to their potential health benefits, including immunity boosting, cognitive function support, and anti-inflammatory properties. Natural Thrive’s Mushroom Supplements are made from potent mushroom extracts, ensuring the highest quality and efficacy.

Loose Leaf Tea is a classic health beverage, known for its detoxifying properties and rich antioxidant content. Natural Thrive offers a variety of loose-leaf teas, each one with its unique taste and health benefits.

By creating compelling and informative content around these products, Simul was able to elucidate their benefits, helping customers make informed decisions about their health and wellness journey. The goal was not just to sell a product, but to educate customers on the holistic benefits these products provide, and how they could seamlessly incorporate them into their lifestyles for improved health and wellbeing.

This endeavour of educating the market not only served to enhance the Natural Thrive brand’s reputation but also built a loyal customer base that appreciates the brand’s commitment to quality, transparency, and the health of its customers.

We believe that an informed customer is a satisfied customer. By aligning our strategies with this belief, we helped Natural Thrive carve out a niche in the crowded health and wellness industry.

Delivering Results at Lightning Speed

The journey from brand creation to digital launch was a swift one, an accomplishment made possible by the collaborative efforts of our team and the client. The fruits of our labour were immediately apparent, with a 180% growth in conversions and a boost in online visibility by over 500%.

This exceptional growth wasn’t just an indicator of how the project had been swiftly executed, but also a testament to its effectiveness. Chris Alan, Director of Natural Thrive, encapsulated this sentiment perfectly when he said, “It has been a pleasure working with Simul Digital on launching our brand… We’re thrilled with the final result! We look forward to growing our e-commerce website with them.”

Uncover the Natural Thrive Journey in More Detail

We invite you to delve deeper into the Natural Thrive project. Our comprehensive case study offers a detailed exploration of the project, complete with a range of images and additional information.

At Simul, we are passionate about turning visions into reality. If you’re prepared to take your brand to unprecedented heights, reach out to us today and let’s embark on a journey together.

Our New Email Partnership to Elevate your ROI

Our new email partnership to elevate your roi

As the weather warms up and Summer is in full swing, here at Simul Digital we’re excited to announce the launch of a brand new partnership which will elevate our email marketing services and capability for clients.

We’ve joined forces with Klaviyo, world leaders in email marketing and comms automation. Established in 2012, Klaviyo believes in the power of data and technology to measure, track and record to optimise campaigns, drive sales and improve loyalty. 

By harnessing this data in the right way, we’re beginning to see some excellent growth among many of our ecommerce clients.

We’ve been hunting for a new comms provider for a while, having supported clients across several industry leading platforms, but never found the perfect fit for both service and capability.

Now several weeks into our partnership with Klaviyo, we have seamlessly integrated our clients’ systems and are well underway managing marketing & service email comms, tracking customer interactions, running triggered sales campaigns and leveraging cart abandonment opportunities to secure additional sales for clients.

This partnership has really enabled us to deliver more for our clients by harnessing the power of Klaviyo’s world leading technology.

Just a few of the new features and capabilities that Klaviyo brings to our email marketing services include:

  • Dynamic Data-based Communication: The advanced data-handling aspects that Klaviyo brings, means we are able to optimise marketing content based on recipient attributes and behaviour. This means that we can ensure customers are receiving comms about what they are interested in, searching for and buying to get the best performance from our marketing comms, all dynamically generated and updated in real-time, according to user behaviour.

  • Total Broadcast Control: Offering ultimate flexibility in sending emails & customer communications. We can increase the likelihood of comms being opened and engaged with, as we can dynamically optimise broadcast time to maximise performance through the use of automated tracking and measurement.  Less worrying about ‘the right time to send’, when we know exactly when our comms best perform to recipients.

  • Surprise & Delight Opportunities: With better handling and management of data come more opportunities to surprise and delight customers.  We’re now much better equipped to launch last minute special offers, sales, customer rewards and loyalty promotions, which is becoming essential for many of our clients. We can also support better things like tailored sends based on buying patterns, as well as birthday and anniversary offer emails which customers love. 

  • Advanced Creative Capabilities: When it comes to designing, building and testing email content, Klaviyo is a leader, with seamless systems meaning that email creative and build is more efficient to build and easier to manage.  This can be a critical issue in some systems, and we’ve been very impressed when working on Klaviyo’s platform.

Though we’re only a few months into our brand new partnership, we’re seeing improved performance already across the board for those clients we have brought on board to manage their automated comms and email marketing.

If you want to learn more about how we can elevate your email marketing and customer comms to the next level, or see how we can deliver digital success for your business, get in touch today and let’s see how we can help.

The Loyalty Points Revolution: Do Reward Schemes Really Pay Off?

Loyalty schemes have been around for many years, in different formats for both web stores and your typical high street shops.

The concept is simple: when a customer purchases a product, they are rewarded with points or tokens which are redeemable in a variety of ways.

We’re seeing these schemes become increasingly popular this year, it feels like almost every time you can make a purchase in a shop or cafe, there are points to collect and enjoy. We’re taking a brief look into the impact these schemes have on customers buying decisions and the potential financial impacts they have on businesses.

Loyalty programs have grown increasingly more popular amongst customers over the last 30 years, more so in the last decade for online ecommerce stores.

Some online sources suggest that upwards of 80% of customers UK wide are using or have used loyalty schemes which have impacted their buying decision & 91% of those surveyed also say they use more than one.

In recent months, we’ve built a few loyalty & reward programmes ourselves, implementing them seamlessly onto client websites – one of the most successful has been My Hair & Beauty Perks, which has seen resounding success with strong adoption amongst their customers.

The Benefits of Loyalty Programmes

There are some amazing benefits for both customers and business owners to reap from loyalty programmes:

For Customers

  • Discounts on products that they are interested in and enjoy
  • Freebies offered to reward loyalty and make them feel appreciated
  • Exclusive offers to tempt additional purchases or product ranges not normally bought

For Businesses

  • Increased Customer Retention, as they grow their account balance with repeat purchases
  • Increased New Customer Acquisition through Referral programs and opportunities to earn
  • Data Acquisition – Customer info on buying patterns and preferences to support marketing
  • Increased Product throughput to ensure a good flow of stock sold
  • Higher Cart values from point and reward thresholds being set

Loyalty programs can provide some major benefits for both customers and businesses.

A very popular and successful loyalty programme that is somewhat ingrained into the everyday, and one that you may not even consider to be a loyalty programme is the Tesco Clubcard.

At the time of writing, the statistics for Tesco’s loyalty scheme shows around 20 million active sign ups and on average 80% of these registered users scan their card at checkout.

There is no clear indication into how much this card impacts the loyalty of Tesco’s customers, but you can’t hide from the fact that one of the UK’s leading supermarkets use this system as one of their core marketing functionalities.

The Drawbacks of Loyalty Programmes

There are more advantages of these systems out there, but there are also some key disadvantages too:

For Customers

  • Relinquishing personal information to further marketing practices.
  • Price inflation of products to counteract the offers being pushed.
  • FOMO – feeling pressured to spend in shops where points are earned, not missing out on benefits

For Businesses

  • Reduction In ROI from supplying ‘free’ products (some programs put daily limits in place to cap points earned)
  • Investment needed to Manage Programmes, including software/app, data and managing redemptions.
  • Target Audience Shift – change in customers buying or switching down to get maximum points with minimum spend.
  • Highly Saturated Market – with so many offering programmes you must offer strong rewards to win sales

The biggest negative impact here seems to be for businesses where some owners are seeing a highly saturated system with offerings seemingly more and more out of reach.

They are seeing the quality of their customer base drop and a reduction of overall ROI due to the additional expense of managing these programmes and a reduction in sales due to price increases which no longer line up with the competition.

The Effectiveness of Loyalty Programmes

You can’t hide from the data that is easily soured across the web suggesting that these systems seemingly work and they may, just note that we are human after all and we are very much price driven. These schemes draw in an audience that typically falls under the class of a bargain shopper which also makes you question the name “Loyalty Program”.

Are we really loyal to the Brand or to the program? It is our belief that customers are truly loyal to brands not based on their programs but to how much we relate to their ethics and practices.

We are in an ever changing world where we are more environmentally conscious and look to purchase from companies who care about what we also care about as individuals.

In Summary

For Businesses, these programmes can work out very well, but companies have to pay attention to the data. If they don’t have a grip of the key data points, programmes like these can easily run away, loyalty programmes have so much to offer in more ways than just direct revenue.

Question yourself, Price or Points? Does Loyalty Truly mean loyalty?

For Customers, look after your data as businesses who are savvy enough know how to play the system very well. During registration of these programmes companies state what their intentions are with your data and usually there is nothing sinister really going on here but it’s always good to be careful.

If you’re looking for a bargain and you are looking to support a business for a long period of time then these programmes can benefit you in numerous ways. Just remember that sometimes you may actually be paying more than a competitor for a similar product. 

We would love to hear your thoughts and opinions on loyalty programmes, tell us what you think on Twitter & LinkedIn – find our social links below.

What Creates A Great Work Environment?

Having a positive, fulfilling environment for your employees is becoming one of the most important factors for many people when considering a new job. We often find that the longer people spend in their professional careers, the more importance they can place on their working environment, and finding one which is right for them.

But in what ways can you, an employer, make work not seem like work?

What A Positive Work Environment Means

A positive work environment does a lot more for a business than one may think.

Employees are generally more happy to be working. This can create better quality working and client relationships and produce more effective outcomes for the business.

The turnover rate of employees also falls, allowing companies to build a stronger, more familiar team, saving time on additional recruitment and training that can occur with a high staff turnover rate.

With the current climate it is important you are able to retain your employees, whilst also ensuring the ones you do have are present and engaged as much as possible.

The above are all linked, as they can have a direct impact on the quality of work produced and outcomes for your business. On good terms, this can lead to more revenue and better exposure for your business!

How Can My Business Become a Positive Environment?

Knowing what a positive work environment means for your business, it is important to understand how it can become a reality.

  • Value Mental Health

    Positive mental health is absolutely vital and valuable for a productive workforce. 

    People handle things differently to others. If you are able to become an approachable employer when considering mental health then your employees will be able to be open and transparent if they experience any hardship in the future. Working together with your team to tackle problems, and being there to support them can be vital in helping them get through tough times.
  • Incentivise

    Nobody is asking you to pay off their mortgage, though if you feel your employees have worked well on a particular project then taking them out for a drink or two after work really goes further than you think. Positive reinforcement like this indicates to them that their work is appreciated and valued, and team activities outside of work can help relationships to blossom.
  • Work Life Balance

    People spend ⅓ of their lives working. Which is a long time when you give it a quick think. We feel it’s vital to appreciate your employees’ down time, especially if they are working long hours for you and your company. Incorporating ‘flexi-time’ into your business gives your employees some well deserved breathing room, and knowing you’re there if and when the unexpected happens gives them confidence in you as a employer.

We hope you found this article beneficial for you and your business going forward. These are all principles that Simul Digital operates by, putting our people first as it’s them that deliver for your business and make it what is it today.

To keep up to date with all things Simul Digital follow us on Twitter & LinkedIn – or get in touch today for a coffee to see how we can help give your business a boost in the digital world.

Opinion: Mail Privacy Protection #emailmarketing

Mail Privacy Protection (MPP) has caused somewhat of a frantic response amongst the email marketing community. It has changed the way email marketing campaigns are conducted, ultimately leaving businesses and agencies left scratching their heads. 

Whilst it was more of a myth at one point in time, MPP is now a reality for all email marketers. If you are new to email marketing or are just looking to refine your understanding then read on to find out more about Mail Privacy Protection. 

Email marketing is a powerful channel to grow your businesses revenue and online notoriety. Don’t be put off by it, as once you have a reliable email marketing system in place, emails become an asset in your marketing plan.

What exactly is MPP?

MPP was introduced by Apple back in September of 2021 after they released their iOS 15 update for their hardware. Whilst Apple generally wants to push technological and business advancements, many felt as though they were hindering it. 

We live in a time where personal data is easily accessible by businesses and marketers and as expected, potential customers want control over their data. 

Data is somewhat of a commodity in the 21st century where names like META base their business model off user data.

How does this affect digital marketing?

Data within marketing is a currency and a highly valuable one at that. Whether it’s data on sales, social media or email responses, these data and performance metrics can really help brands and businesses plan for the future and to optimise current campaigns set live. 

The MPP update impacted email metrics for email marketers and the overall results from campaign efforts. No longer were you able to track hidden pixels to measure open rates and which type of devices are being used. It also made it harder for locations to be tracked.

As a result of MPP being brought out, things like recency management, data hygiene and journey automation have been further affected. All 3 of these are reliant on open rates being tracked which has been a foundation of email marketing for over 15 years.

Furthermore, marketers were now having to be aware of which users were viewing their emails through Apple Mail and if they were opting into MPP. 

Luckily as time has progressed Email Service Providers such as MailChimp have worked hard to accommodate Apple’s MPP – though no solution is foolproof, and metrics do still fall through the gaps.

Ways to combat the MPP updates…

This update has been out for over 2 years now. It is important though to understand how to work around Apple’s updates without compromising your businesses email marketing efforts.

After all, it can be possible to have 66% of your conversions come through email marketing if done so correctly and consistently.

There’s lots of information around the web from many email providers that will help you join the dots with your email marketing results, though there still isn’t a concrete solution.  Some brands are using other KPI’s to track performance, and moving away from traditional metrics.

Some tips to consider:

  • Have your customers tell you themselves their location and device. Get creative with this one so it doesn’t seem intrusive. 
  • How you measure email success can be altered – open rates aren’t meaning much due to the MPP update so think what else can be used? Website actions still remain full trackable, and present lots of options for measurement.
  • Make yourself aware of who is using Apple Mail on your list if you can.
  • Update customer journeys and email automations to reflect the impact MPP is having on your outcomes.

Our Closing Thoughts

Here at Simul Digital we have become accustomed to this new industry update.  When looking into GDPR and data safeguarding, the laws and norms were bound to change. Following the continued implementation of cookie consent laws, it was unlikely that hidden pixel tracking with unconfirmed consent was going to last much longer.

Digital Marketing trends and techniques never stay still, and marketers should look at what has been placed in front of them and adapt accordingly, this is what this industry is all about after all!

Many people have reported their user experience being damaged since the updates on Apple Mail. Users will transfer back over to their email providers platform making this MPP update less detrimental to marketing efforts. Metrics can be tracked easier if this happens. 

Got a project in mind? Our team of digital specialists are here to help! Book in a call with us and let us know your current and/or future plans. We will become an extension of your business, and with our proven success we’d love to work with you. 

If you want to learn more, or see how we can deliver digital success for your business, get in touch today and let’s see how we can help.