The Challenge
With so many different hair and beauty brands and product types on the market, My Hair & Beauty are on a mission to reduce the confusion of selecting and buying the right products for the right results. They challenged us to design and develop a website that would do just that.
- Our Approach
- What We Did
Hunting around a high street store can be overwhelming for buyers, so to kick against this, we decided on a simple, streamlined approach. Selling only the best salon hair and beauty brands, we wanted the client’s products to speak for themselves.
One of our key aims was to develop a website that would put the right goods in front of the user, rather than providing endless choices. We also wanted to ensure buyers had the right information at their fingertips, with a smart but simple navigation system to lead them where they need to go, quickly.
To start with, we broke the buying cycle right down – allowing us to extract the information that helps users identify hair and beauty products that suit their individual needs. We also looked at the client’s inventory, so we could organise the navigation of the site into a user-friendly format.
With this insight, we developed a simplistic and intuitive website structure and navigation system, creating a seamless user journey so customers can find their ideal items within a few clicks. We kept the overall website design clean and crisp, with products and their key selling points taking centre stage – another bonus for buyer engagement.
To help launch the new website – and create some buzz around My Hair and Beauty – we also provided some email marketing support. Our creative and catchy campaigns and the new improved website quickly paid off with some great results.
Climbing conversions and beautiful returns
A triple increase in ecommerce conversions = a resounding success. Proof that a fresh take, an upgraded website and smart PPC can take you far.
With a product ROI jump from 233% to 650%, choosing style and substance has delivered the goods for My Hair and Beauty.
“ Simul Digital drove a noticeable boost in sales for MY Hair & Beauty in a short time. Their expertise and proactive approach ensure ongoing improvements as they focus on developing our website further. They truly understand what your customers want and deliver results that matter! ”
Peter Mudahy, Head of Marketing
LET’S TALK RESULTS
3.5x
Increase in conversion rate
8x
Increase in revenue
70%
Increase in site traffic