The Challenge
With a passion to make a low carb lifestyle accessible for all, we looked at how to penetrate the market effectively to maximise the brands exposure as a new entry to the market. To position Heylo as the go-to lifestyle brand, we needed to dig deeper into the target market – who they are, what they do, and what makes them tick.
The Strategy
Our advertising strategy was formed around this deep analysis to understand the market and their target consumer to capture them at their “pain point” and deliver a real solution that was relatable and achievable, all with the support of a growing community to offer support and advice. As a one-stop shop, targeting consumers with gateway products that led them through the buying cycle as smooth as possible, to gain their trust to purchase with Heylo.
“ Working with the Simul team has been an exceptional experience. They consistently deliver outstanding website design and marketing services, enhancing Aspire’s online presence. Their creativity, expertise, and dedication set them apart. We highly recommend them as a reliable and innovative partner. ”
James, Head of Marketing
LET’S TALK RESULTS
598%
Increase in conversion rate
586%
Increase in revenue
780%
Increase in site traffic
How we made it happen
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