The Challenge
Operating in the competitive furniture and bedding industry isn’t easy. So Aspire Store challenged us to create a digital presence to truly reflect the values and qualities that led to their success – while also providing the platform to be leaders in their arena.
- Our Approach
- What We Did
Aspire had already achieved a reputation for outstanding value, exceptional service and customer satisfaction. Taking an in-depth look at their existing website and their competitors, we realised we needed to elevate their presence to create a fresh and enhanced online user experience.
We also knew that to allow the client to grow at pace, their website needed to be developed with the capability to scale as the business gains further momentum.
To support this growth, we also identified that a robust, blended digital marketing strategy would be the icing on the cake to help them take a bigger bite of a crowded marketplace.
Firstly, we refreshed the brand colour palette to provide a cleaner and more engaging visual experience. A sharp design built to showcase the products as focal points.
To create a more seamless buying cycle, we added some snazzy new features such as a ‘build your own bed’ facility. This allows users to configure the size, colour, fabric, storage options and headboard design of their bed – and go straight to cart with a product tailored to their exact requirements.
After the website design and development, we focused on creating and implementing a range of digital marketing tools, including PPC and SEO. Faced with such a competitive arena, we worked to drive the right customer to their online store through a series of creative campaigns. By homing in on their key selling points, we engaged their target audience, leading them quickly to their ideal bedding product – finished off by making selection and purchase a piece of cake.
Creating an immersive buying experience
Our work has given Aspire Store a bona fide boost. Engaging user experience, smart SEO and targeted PPC has delivered 300% more users to their digital door.
With impressive increases in conversion rates and average order values, our focus on scalability looks set to be a smart choice.
“ Working with the Simul team has been an exceptional experience. They consistently deliver outstanding website design and marketing services, enhancing Aspire’s online presence. Their creativity, expertise, and dedication set them apart. We highly recommend them as a reliable and innovative partner. ”
James, Head of Marketing
Finest Materials
Made to Order
Expert Craftsmanship
LET’S TALK RESULTS
3.5x
Increase in conversion rate
8x
Increase in revenue
70%
Increase in site traffic