Aspire | Simul Digital

Aspire Store are a Yorkshire based manufacturer and distributor specialising in beds, mattresses and furniture. They tasked the team at Simul Digital to aid in their growth trajectory online, having gone through healthy growth based on outstanding value, exceptional service and customer satisfaction.

The Challenge

Our goal was to create Aspire Store an online presence that represented the values and qualities that led to their success, whilst giving them the platform to be fore-runners online in a competitive industry – furniture. All with the capability to scale and grow Aspire Store online as it gains momentum.

The Strategy

We addressed the colour palette around the brand to give the user a clean and fresh experience, to enable the products to be showcased as focal points. This was done to make the buying cycle as seamless as possible. This included creating a ‘build-your-own-bed’ feature that enables users to configure the size, colour, fabric, storage options and headboard design of their bed all from one screen. Meaning they can go straight to cart with a bed that is tailored to their exact requirements.

We then focused on PPC, SEO and the wider digital marketing mix to drive the right customer to ‘Aspire Store’ in a massively crowded sector. For this, we homed in on their key selling points to engage their target market and lead them to the bedding product that is right for them online.