Beauty & Cosmetics PPC Specialists
Turn more product searches into profitable sales
Beauty shoppers are actively searching for products like yours every day.
The question is whether your brand is appearing in front of them at the right moment, with the right message, at a cost that makes commercial sense.
Simul creates PPC campaigns for beauty, skincare, haircare and cosmetics brands that want more than clicks. We build and manage Google Ads activity around product demand, profitability, customer intent and measurable sales growth.
Beauty PPC is not just about getting seen
Beauty and cosmetic brands operate in crowded markets. There are competing products, changing trends, seasonal demand, promotional periods, product launches, new shades, bundles, high-value repeat customers and increasingly expensive clicks. A PPC campaign needs to do more than put products in front of people.
It needs to:
- Reach customers with clear purchase intent
- Prioritise the products and categories that matter most
- Control wasted spend
- Make Shopping campaigns work harder
- Build remarketing activity around genuine interest
- Track what is producing profitable revenue
- Continually improve performance as data develops
That’s where Simul comes in
The people behind your PPC strategy
Nathan Armstrong
Head of PPC
With 15 years of PPC experience, Nathan leads Simul’s paid-media activity across Google Ads, Shopping, Performance Max and paid social. He combines strategic campaign planning with hands-on optimisation, focusing on turning paid traffic into stronger commercial results.
Carl Bavis
Head of Business Development
Carl works with brands to understand the commercial objectives behind their PPC investment, helping shape strategies around growth, sales performance and long-term opportunity. He brings a practical eCommerce and marketing perspective, ensuring campaigns stay focused on the outcomes that matter to the business.
My Hair & Beauty
PPC that helped turn attention into stronger commercial results
My Hair & Beauty operates in a competitive market, helping customers find salon-quality hair and beauty products without being overwhelmed by endless choice. Simul supported the brand’s PPC activity with a focus on driving stronger ecommerce performance and making sure paid traffic had a clearer route towards purchase. The result was a significant improvement in conversion performance, revenue and return on product investment.
Read more
3.5x
Increase in conversion rate
8x
Increase in revenue
650%
Increase in product ROI
70%
Increase in site traffic
“Simul Digital drove a noticeable boost in sales for My Hair & Beauty in a short time. Their expertise and proactive approach ensure ongoing improvements. They truly understand what your customers want and deliver results that matter.”
Peter Mudahy
Head of Marketing
What a PPC Strategy With Simul Looks like
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Understand where the opportunity is
We begin by reviewing your current campaigns, product ranges, target customers, sales objectives, budget and existing performance data. This allows us to identify where spend is being wasted, where opportunity is being missed and what should be prioritised first.
Build campaigns around commercial intent
We create a clear campaign structure across the channels that make most sense for your brand.
That may include Google Shopping, Performance Max, Paid Search and retargeting activity, all shaped around your products and objectives.
Make the budget work harder
PPC is not a “set and forget” channel.
We monitor performance, refine targeting, test messaging, manage search terms, adjust budgets and focus spend around the areas producing the best return.
Report on what matters
You should not need to decode a complicated dashboard to understand whether PPC is working.
We provide clear reporting and practical insight around spend, sales, return, conversion performance and the next actions needed to improve results.
Let’s Talk
Is Your PPC Activity Working As Hard As It Should?
Whether you are already spending on Google Ads or are looking to launch PPC properly for the first time, we can help you identify the biggest opportunities for growth.