Adding Simul To Meta


Welcome to our comprehensive guide: How to Invite Someone to Meta Business Suite.

Unlock the full potential of Meta Business Suite with ease as we walk you through the essential steps to invite someone to join your digital journey. Whether you’re a marketer streamlining your workflow or a business owner enhancing your online presence, our expertly crafted instructions and insider tips will empower you to effectively connect with collaborators within the Meta Business Suite environment.

So, let’s get started and elevate your Meta Business Suite experience together!

Creation Date: February 8, 2024

Created By: Nathan Armstrong


# Business Settings

1. Go to https://business.facebook.com/settings & click on people

Go to https://business.facebook.com/settings & click on people

2. Click on Invite people

Click on Invite people

3. Type "Nathan@simuldigital.co.uk"

Type "Nathan@simuldigital.co.uk"

4. Click on Next

Click on Next

5. Click on Apps and integrations

Click on Apps and integrations

6. Click on View and manage

Click on View and manage

7. Under Full Control Click on Everything

Under Full Control Click on Everything

8. Click on Manage

Click on Manage

9. Click on View advanced options

Click on View advanced options

10. Click on Finance

Click on Finance

11. Click on Manage

Click on Manage

12. Click on Next

Click on Next

13. Now you need to click into each section in the list on the left and select the appropriate business assetts to assign.

Now you need to click into each section in the list on the left and select the appropriate business assetts to assign.

14. Your business name is represented by simul here so check the box next to your business name

Your business name is represented by simul here so check the box next to your business name

15. In The Right box scroll to the bottom and check everything.

In The Right box scroll to the bottom and check everything.

16. Also check revenue as we will need this to report on performance of the account.

Also check revenue as we will need this to report on performance of the account.

17. Next go through each section and do the same with the box on the right making sure you have checked your business name everytime and you provide access to everything in the scroll box on the right.

Next go through each section and do the same with the box on the right  making sure you have checked your business name everytime and you provide access to everything in the scroll box on the right.

18. Click on Ad accounts

Click on Ad accounts

19. Click on Catalogues

Click on Catalogues

20. Click on Apps

Click on Apps

21. Click on Pixels

Click on Pixels

22. Click on Instagram accounts

Click on Instagram accounts

23. Click on Invite

Click on Invite

 


 

The Loyalty Points Revolution: Do Reward Schemes Really Pay Off?

Loyalty schemes have been around for many years, in different formats for both web stores and your typical high street shops.

The concept is simple: when a customer purchases a product, they are rewarded with points or tokens which are redeemable in a variety of ways.

We’re seeing these schemes become increasingly popular this year, it feels like almost every time you can make a purchase in a shop or cafe, there are points to collect and enjoy. We’re taking a brief look into the impact these schemes have on customers buying decisions and the potential financial impacts they have on businesses.



Loyalty programs have grown increasingly more popular amongst customers over the last 30 years, more so in the last decade for online ecommerce stores.

Some online sources suggest that upwards of 80% of customers UK wide are using or have used loyalty schemes which have impacted their buying decision & 91% of those surveyed also say they use more than one.

In recent months, we’ve built a few loyalty & reward programmes ourselves, implementing them seamlessly onto client websites – one of the most successful has been My Hair & Beauty Perks, which has seen resounding success with strong adoption amongst their customers.


The Benefits of Loyalty Programmes

There are some amazing benefits for both customers and business owners to reap from loyalty programmes:

For Customers

  • Discounts on products that they are interested in and enjoy
  • Freebies offered to reward loyalty and make them feel appreciated
  • Exclusive offers to tempt additional purchases or product ranges not normally bought

For Businesses

  • Increased Customer Retention, as they grow their account balance with repeat purchases
  • Increased New Customer Acquisition through Referral programs and opportunities to earn
  • Data Acquisition – Customer info on buying patterns and preferences to support marketing
  • Increased Product throughput to ensure a good flow of stock sold
  • Higher Cart values from point and reward thresholds being set

Loyalty programs can provide some major benefits for both customers and businesses.

A very popular and successful loyalty programme that is somewhat ingrained into the everyday, and one that you may not even consider to be a loyalty programme is the Tesco Clubcard.

At the time of writing, the statistics for Tesco’s loyalty scheme shows around 20 million active sign ups and on average 80% of these registered users scan their card at checkout.

There is no clear indication into how much this card impacts the loyalty of Tesco’s customers, but you can’t hide from the fact that one of the UK’s leading supermarkets use this system as one of their core marketing functionalities.


The Drawbacks of Loyalty Programmes

There are more advantages of these systems out there, but there are also some key disadvantages too:

For Customers

  • Relinquishing personal information to further marketing practices.
  • Price inflation of products to counteract the offers being pushed.
  • FOMO – feeling pressured to spend in shops where points are earned, not missing out on benefits

For Businesses

  • Reduction In ROI from supplying ‘free’ products (some programs put daily limits in place to cap points earned)
  • Investment needed to Manage Programmes, including software/app, data and managing redemptions.
  • Target Audience Shift – change in customers buying or switching down to get maximum points with minimum spend.
  • Highly Saturated Market – with so many offering programmes you must offer strong rewards to win sales

The biggest negative impact here seems to be for businesses where some owners are seeing a highly saturated system with offerings seemingly more and more out of reach.

They are seeing the quality of their customer base drop and a reduction of overall ROI due to the additional expense of managing these programmes and a reduction in sales due to price increases which no longer line up with the competition.


The Effectiveness of Loyalty Programmes

You can’t hide from the data that is easily soured across the web suggesting that these systems seemingly work and they may, just note that we are human after all and we are very much price driven. These schemes draw in an audience that typically falls under the class of a bargain shopper which also makes you question the name “Loyalty Program”.

Are we really loyal to the Brand or to the program? It is our belief that customers are truly loyal to brands not based on their programs but to how much we relate to their ethics and practices.

We are in an ever changing world where we are more environmentally conscious and look to purchase from companies who care about what we also care about as individuals.


In Summary

For Businesses, these programmes can work out very well, but companies have to pay attention to the data. If they don’t have a grip of the key data points, programmes like these can easily run away, loyalty programmes have so much to offer in more ways than just direct revenue.

Question yourself, Price or Points? Does Loyalty Truly mean loyalty?

For Customers, look after your data as businesses who are savvy enough know how to play the system very well. During registration of these programmes companies state what their intentions are with your data and usually there is nothing sinister really going on here but it’s always good to be careful.

If you’re looking for a bargain and you are looking to support a business for a long period of time then these programmes can benefit you in numerous ways. Just remember that sometimes you may actually be paying more than a competitor for a similar product. 

We would love to hear your thoughts and opinions on loyalty programmes, tell us what you think on Twitter & LinkedIn – find our social links below.