The Challenge
After an initial spike in bookings – thanks to some influencer marketing – premium Chinese restaurant Blue Pavilions found things slowing down. They challenged us to improve their digital visibility and not just increase online bookings, but maintain them.
- Our Approach
- What We Did
To sell a product, you have to know a product. So the Simul team took a trip to the restaurant to try out their tasty wares for ourselves. Great atmosphere, incredible food – and an opportunity to understand the business from a customer viewpoint to help us hone in on the right approach.
Working alongside their internal marketing manager, we developed a three and six month strategy for client approval – assisted by some in-depth industry and audience analysis. We also analysed their existing website and noted some missing fundamentals and user journey issues that needed addressing.
Firstly, we got those website fundamentals sorted to help support our conversion rate optimisation (CRO) strategy. New navigation, updated menu display, web form placement, user experience – all upgraded.
Search, display, remarketing and Youtube ads were created (on-brand, of course) to spread the word about the Blue Pavilion experience. Our SEO team further improved the website structure and content for a seamless user journey and a cohesive digital presence.
With all efforts combined and effective audience targeting in our creative campaigns, the client has seen great growth and a consistent increase in bookings. Excellent initial paid media results have led to us supporting their internal social team and now we’re ready to move onto the next task… raising awareness of Blue Pavilion through local radio in Leeds.
Supporting ongoing gastronomic growth
Love the food. Love the growth. As the restaurant and website gain and maintain traction, we’re pretty proud of doubling Blue Pavilion’s online traffic.
With our ongoing social and paid media support, we’re confident we can smash their current climb of 20% in direct bookings too.
“ The results were beyond our expectations. Within just two months, we saw a significant increase in our bookings. The team’s expertise in digital marketing truly made a difference. Our visibility online has improved dramatically. We couldn’t be happier with the partnership. ”
Chau, Marketing Manager
LET’S TALK RESULTS
3.5x
Increase in conversion rate
8x
Increase in revenue
70%
Increase in site traffic
How we made it happen
NEXT UP…
