Launching a stand-out
bedding brand

Creating a standout brand in a crowd of bed-in-a-box offerings.

SERVICES

Creative Direction

Website Design

SEE BEFORE

The Brief

A change in lifestyles has led to changing needs in how we purchase bedding products. Simul Digital were commissioned to develop a standout brand in a crowd of bed-in-a-box offerings. To support this vision, Simul Digital developed a highly accessible e-commerce platform, coupled with a strategic social media marketing plan to build awareness and engagement online.

The Challenge

The biggest challenge we faced was differentiating Lea Mattress from the competition and demonstrating why their focus on quality, comfort and natural materials made them the right choice for potential customers.

The Solution

We began by creating a brand which aligned with the company’s values – simplistic quality. The clean and uncomplicated design allowed space to focus on sleep expertise and quality of product composition. Alongside the branding piece, a new website was developed to provide a user friendly experience. The last step was focusing on a digital marketing strategy to drive customers to the brand, through social media marketing and SEO to generate differentiated engagement against competition that was very image led.

Sleepology
top cover

Designed to create
a breathable and
hypoallergenic surface
that is soft to touch

KEY FEATURE

 

 

Bespoke”Build”
your Bed”

Comfort on so
many levels

Foam or
Foam &
Springs in
a box

Let’s talk results

New Brand creation

350%

Increase in Site Traffic

70%

Increase in Revenue
New Brand creation
Increase in Site Traffic
Increase in Revenue

AL-MURAB

Refreshing

Al-Murad

YORKSHIRE DAMA CHEES

Selling out

Yorkshire’s squeakly

See more work

 

AL-MURAD

Refreshing Al-Murad

YORKSHIRE DAMA CHEESE

Selling out Yorkshire’s squeaky